THE STORY

HOTWYRE is a drink for those who live the night like it should be – bold, free and unforgettable. Inspired by the euphoria of club culture, we decided to create something fresh and exciting in the shot space.

The kick of spice and sweet hit of cherry is perfectly mixed, just like a dance floor banger. We’re all about uncomplicated enjoyment so crack open a bottle and let the good times flow. 

Fifteen years ago, Jon and Nick founded Brand Harbour Ltd, a sales and marketing consultancy specialising in alcoholic beverages. After a few years helping clients successfully launch some high-profile gin, rum and cocktail brands, the boys thought they should launch a product of their own. Noticing that the shot category was somewhat dull and uninspiring, they created chilli-cherry HOTWYRE to give drinkers something much more exciting to enjoy. So, let’s pour a shot and toast the future together!